A decade of creative direction for fi’zi:k, evolving the Italian cycling brand into a premium global performance and lifestyle proposition. Across brand identity, image direction, product naming and product direction, NONnormal shaped a coherent world spanning footwear, saddles, apparel and packaging—helping reposition the brand with greater clarity, distinction and cultural relevance.
fi’zi:k
Client: Selle Royal
Year: 2008—2018
Creative Direction
Brand Identity
Brand Development
Image Direction
Product Naming
Product Direction
Packaging
Films