NONnormal (Nn.S) is the studio of Creative Director Simon Crofts.
Based in London, the studio works across fashion, beauty and culture. Simon develops image direction spanning campaign, identity and product, with a focus on building coherent visual languages across formats.
From 2008 to 2018, Simon was Creative Director of Italian cycling brand Fi’zi:k. Since 2020, he has worked under Nn.S, with projects for A-chromiq, Understated Era alongside projects across fashion, sport and lifestyle.