A complete brand creation for Understated Era, from naming and positioning to fashion design, identity and image direction. NONnormal established the brand from the ground up, defining a contemporary menswear label built around restraint, longevity and a clear, enduring point of view.
Understated Era
Client: Understated Era
Year: 2023—
Brand Naming
Brand Positioning
Brand Identity
Fashion Design/Fabrication
Creative Direction
Image Direction